Academy TV

Academy TV is your chance to learn from our Director, Kylie Carlson. The Academy is unique in the fact that we are the only training company producing free-to-air videos for aspiring and novice wedding professionals. It is a great way to get a sneak peek of the quality of education and training you will receive as a student of the Academy.

Watch Now




Facebook  LIVE

Facebook LIVE gives you a chance to learn live on air from the team here at the Academy. We cover many different topics in our LIVE events including the chance to have your questions answered live during the event. We also interview wedding professionals from around the world using this method giving our students the chance to learn from other experts.

View our Facebook LIVE Events
Subscribe to Our Channel


The Business of Weddings Podcast Show

The Business of Weddings Podcast show is available on iTunes and is hosted by several of the staff at the Academy. Each podcast brings you an up close and personal interview with a different expert within the wedding and event industry, to help you learn from those already out there enjoying success.

Listen Now

Industry News

Event Planning Jobs You May Not Have Considered

The really exciting thing about working in events is the vast array of different types of events you might find yourself working on.  Yes of course there are meetings, conferences, product launches, fashion shows, festivals, parties and even weddings, but if you are prepared to look a little deeper, you might just be surprised at the opportunities sitting right under your nose, or hidden in the job advertisements, simply because they don’t say; ‘Event Manager Wanted’.

My first event job came about because I showed some initiative and helped a Corporate Manager organise a dinner party.  I was working in a Bank at the time and before I knew it, I was helping a team of Corporate Mangers organise their business/social events; from golf days, to dinner parties and team building weekends away and an annual fundraiser.  Not all of my ‘event planning’ looked like planning an event with catering, entertainment and a MC, sometimes it was simply diary management, or booking a table at a restaurant (always the best table and the right restaurant), but it was event planning none the less. Had that job have been advertised I expect my employer at the time would have simply referred to it as an Executive Assistant role, or perhaps even an Admin job, but the main duties I carried out had become, what I now know to be, Event Planning. It was my first lesson in looking beyond the job title and into the job description to find the job you want.  It was also my first lesson in understanding that you can sometimes create the job you want, where you work.
So what are some of the jobs you could be considering, that will give you event experience, but may not have the word, ‘event’ in them?

Venue Coordinator
Venue Coordinators are found in most venues and may work on just weddings, or just events, or a combination of both; it really depends on the venue and the clientele they attract.  A Venue Coordinator is said to work for the Venue rather than the client and certainly, one of their key roles is to liaise between the client and venue operations team.  They will show a client the venue and pitch it to them to secure the sale (booking) and help coordinate services offered on-site (catering, in house AV & Lighting, valet parking and even accommodation if it is offered on-site).  Depending on the venue, they may or may not be on site for the actual wedding or event, but generally they will play a role in overseeing that the elements within their scope, are coming together on the actual day.
Today’s Venue Coordinator, particularly in a Wedding venue may do more than this including overseeing set up of the event.  There is a huge variation in the role from venue to venue. But what is generally agreed by most of us who work in the industry, is that a Venue Coordination role is an excellent first job in the Event industry as the scope of the role is more limited than full Wedding or Event Planning.
Proposal Planner
Proposal Planners offer their services to someone planning to pop the question.  Proposal Planners have been around for a while and the service is growing in popularity, but it is still relatively new and not what everyone is looking for; which makes proposal planning a good part-time business, or add on service to an existing Wedding business.  It also a great way to gain experience as an Event Planner.
A Proposal Planner will help a client ‘design’ the marriage proposal, find a location, negotiate local laws and regulations and organise permits if required.  A Proposal Planner may also be called upon to manage the timeline, help the client work within a budget and even help ‘stage the surprise’.  What you can offer as part of your service is really limited by you and your client’s imaginations!

Charity & Not-For-Profit Event Planners
Event Planning is a tool used by many organisations to raise money and awareness for their cause. Hospitals, Not-for-profits, Charities, Community Organisations and more, all rely on events in some way. Very often they also rely on Volunteers to help them plan their events.
Whilst we never like to recommend working for nothing, working with organisations as a Volunteer can be an excellent way to gain experience and all important references that will help you to secure paying jobs.  These roles can also often lead to something more if you prove yourself to be an asset to the team.  Rachel, who is studying with our Australian Campus is an excellent example of just what you can achieve if you grab an opportunity within the Not-for-profit sector.  Watch this interview with Rachel to learn more.
Experiential Events
Looking for the ‘next big thing’ when it comes to working in the event industry? Take a closer look at experiential marketing and experiential events.  If you have a background in marketing already this will be perfect for you. Whilst not exactly new, it is a form of marketing that is getting hotter.  To find companies engaging in this type of marketing and hosting events that are designed to ‘engage’ an audience, head to Google and research companies already offering these types of experiences to their customers.
What is it exactly?  Let me hand you over to Wikipedia for a moment:
“Engagement marketing, sometimes called “experiential marketing,” “eventmarketing,” “on-ground marketing,” “live marketing,” “participation marketing,” or “special events” is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand or brand experience.”
Event Magazine have written a fabulous article about experential events and marketing.  If this is something that you can see yourself being part of, have a read and then put yourself right out there and find your opportunity.
Funeral Arranger/Conductor
A few months ago a Graduate called me with the exciting news that she had just landed her first event job. Of course I asked for details and it took me a moment to understand that she was telling me that her new job was working in a Funeral Home as a Funeral Planner.  I was a little taken aback but as I listened I developed an understanding of why she considered this to be an event role.  Of course, a funeral is an event, just like a birthday party or christening, even a wedding is.  The reason for people gathering may be more sombre but just like those other events, a funeral is a type of social gathering and some even refer to a funeral as a celebration.
Not convinced.  Read this excerpt from a job advertisement for a Funeral Planner;
As a Funeral Arranger Conductor, you will support local funeral operations by meeting with bereaved families to plan and arrange funerals, setting up for funeral services at a variety of churches and chapels, and supporting families at the funeral and throughout the arrangement. You will work on a full time basis and some weekend and after hours work will be required.
If you are a good communicator, a compassionate individual and you enjoy helping people to share special moments with their loved ones, this could be the perfect event planning role for you!
As you can see there are many jobs out there that involve event planning.  As I mentioned at the very beginning of this post, you may already be working in one and not realise the opportunity you have before you. Perhaps you can turn your current job into something that gives you more opportunities to put your event planning hat on and if not, take stock of the skills and experiences you have and then using your creativity go looking for those event jobs that are hiding within the ‘help wanted’ ads!
The post Event Planning Jobs You May Not Have Considered appeared first on Blog for Wedding Industry Professionals.
Event Planning Jobs You May Not Have Considered

Ideas to Boost Your Motivation

Today our WedBizTips series is all about motivation. We all lack mojo from time to time and as many of us work on our own in the wedding industry it can be hard to stay inspired and keep yourself going.
This type of thing can also apply to those studying to get into the industry as finding time and motivation to study can sometimes be difficult too. The tips below are some of the ones I shared on Instagram with a few more thrown in for good measure.

Motivation is like a muscle. It needs using, working & strengthening through regular use.
The biggest tip I have is to clarify your goals for the day. How can you achieve anything not knowing what needs to be done?
I find looking long term is helpful. Seeing the plan as a whole makes the smaller obstacle seem more achievable.
Set yourself small milestones that you can celebrate the achievement of. It is a great way to motivate yourself again.
Always be open to change. You might plan to do things one way but there are always alternative paths to the same end goal.
Body language has a lot to do with how you feel. Holding your body in a certain way changes the way you feel.
Make a New Year’s resolution at different points in the year. We all love a fresh start & respond well to it.
Surround yourself with the colour green. This colour provides the biggest boost in motivation and energy.
Do some exercise. Personally I love going out on my bike. I love the freedom & it exhilarates me unlocking motivation.
Music is a great motivator. Personally I listen to music all day as it really lifts me & motivates me to get things done.

Next week our topic is Negotiating with Wedding Clients so make sure you join us for the video on Instagram and the full article here on the blog.
The post Ideas to Boost Your Motivation appeared first on Blog for Wedding Industry Professionals.
Ideas to Boost Your Motivation

Tuesday Tutorial – “Advising Clients on the Differences Between a Wedding Planner and a Venue Coordinator” by Susan Parrish

Wedding Planner or Venue Coordinator?
Your role as a Wedding Planner is a close one with your clients as you are acting closely and solely for them and the services they want from you. Many venues have an employed event team looking after their weddings and their roles and titles vary between different venues. Brides and grooms often find it confusing as they are called anything from Wedding Coordinators to Wedding Planners. You may get an enquiry from a couple and be quite excited to meet them only to come up against this being a reason why they may not hire you!
Its something I have heard frequently as a Wedding Planner and it’s good to be aware of the differences in the two roles so you can confidently answer their objections. Then they will hopefully hire you to do a good job for them! Most couples recognise the importance of having a well organised and trouble free wedding day reflecting their personality and with a look to wow their guests! So many consider hiring the services of a Wedding Planner when they think about how much help they will need before their big day. Some wonder if a family member can do this for them and others rely on the Venue Coordinator to fill this role without fully understanding the differences. Many have no idea of how much time it takes a wedding professional to organise a wedding and how much there is to be done!

A Wedding Planner will be on hand throughout the planning process from maybe up to 18 months prior to a wedding from the engagement. They get to know and understand their couples and exactly what they want to deliver their dream wedding. He or she is hired by the couple and works with their choices, decisions, budget, suppliers, and requests and makes sure that everything goes to plan for them.
Most venues offer a member of their wedding team to be their point of contact when a couple sign a contract with them for their wedding. As a planner for a couple you will work regularly with Venue Coordinators when organising weddings for your clients. It is this area where it gets confusing for couples as the On-Site Coordinator has a very different role to the Wedding Planner as they are employed by the venue.
The On-Site Coordinators are usually particularly good and helpful for answering questions in connection with your chosen venue, the menu selection and the final details for the reception and makes sure that the venue fulfills the contract they have with couple. Most venues also have lists of wedding suppliers but they are not selected for each couples circumstances or budget, and staff employed by the venue may not always give an overall independent view of suitable suppliers. An On-Site Coordinator may also have several weddings on the same weekend and its not feasible for them to have the same focused relationship with each of their clients as a Wedding Planner. Some may even have the day off on the wedding day, or leave the event once the meal has been served.
So is there a need for both a Wedding Planner and an On-site Coordinator to be involved in the same wedding?
The answer is definitely yes as they both have a role to play in the success of a wedding. Both will meet together several times prior to the wedding and can work well together. They will both have the same aims for the couple but the On-Site Coordinator often has boundaries to his or her role and may be pulled in several directions by their duties for the venue, and may have many more weddings in their portfolio to handle at any one time. As a Wedding Planner you will play a key part in the planning of a wedding day and will want to work with anyone else to make sure your bride and groom have a fabulous wedding day. Enjoy your planning!
Here at the Academy we offer specialist training in both the roles we have discussed in today’s blog post, with our Diploma in Wedding and Event Planning and the Diploma in Venue Coordination. Find out more about your local campus and the course on offer here.
The post Tuesday Tutorial – “Advising Clients on the Differences Between a Wedding Planner and a Venue Coordinator” by Susan Parrish appeared first on Blog for Wedding Industry Professionals.
Tuesday Tutorial – “Advising Clients on the Differences Between a Wedding Planner and a Venue Coordinator” by Susan Parrish

Following a Passion for Wedding Design with Shelley Truong

Shelley is a student with the Australian Online Campus and she started her journey with the Academy studying the Certificate in Wedding Planning. Halfway through her study she realised her passion laid more with the styling and design side than it did with planning and logistics, so she swapped to the Diploma in Wedding Planning, Styling and Design.
This is not anything unusual as often the dream of something can be very different from the reality and for many Academy students it is through studying their course that they find the true passion and calling. Below is an interview the Academy CEO, Kylie Carlson, did with Shelley on a recent trip to Sydney. Shelley’s journey is inspiring and will be one many of you will be able to relate to.

The post Following a Passion for Wedding Design with Shelley Truong appeared first on Blog for Wedding Industry Professionals.
Following a Passion for Wedding Design with Shelley Truong


Getting in touch is just a text message away!