Academy TV

Academy TV is your chance to learn from our Director, Kylie Carlson. The Academy is unique in the fact that we are the only training company producing free-to-air videos for aspiring and novice wedding professionals. It is a great way to get a sneak peek of the quality of education and training you will receive as a student of the Academy.

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Instagram

@weddingacademylive

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Facebook  LIVE

Facebook LIVE gives you a chance to learn live on air from the team here at the Academy. We cover many different topics in our LIVE events including the chance to have your questions answered live during the event. We also interview wedding professionals from around the world using this method giving our students the chance to learn from other experts.

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Podcasts

The Business of Weddings Podcast Show

The Business of Weddings Podcast show is available on iTunes and is hosted by several of the staff at the Academy. Each podcast brings you an up close and personal interview with a different expert within the wedding and event industry, to help you learn from those already out there enjoying success.

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Industry News

How to Start a Wedding Business with no Money

Are money and finances stopping you from launching your new wedding business? Are you under the illusion you need pocketfuls of cash and a big bank balance to get started? Having capital behind you is great but it is NOT essential. We have some tried and tested methods you can use to get started right now.
So don’t let lack of budget stop you from following your dreams and starting a new career in the wedding industry. In this video, we share some great tips to help you launch on a budget.

The post How to Start a Wedding Business with no Money appeared first on Blog for Wedding Industry Professionals.
How to Start a Wedding Business with no Money

Top Tips for New Wedding Business Owners

Being a new wedding business owner can often be a daunting and often terrifying prospect. Starting a business can sometimes feel like stepping into the unknown, especially if you are more used to the role of an employee than that of a business boss. But equally, this is a very exciting time for you and your new business.
In this video Academy CEO and wedding industry entrepreneur, Kylie Carlson shares her top 10 tips for wedding business success.
Whether you’re just starting out or are an experienced pro these business tips will help you.

The post Top Tips for New Wedding Business Owners appeared first on Blog for Wedding Industry Professionals.
Top Tips for New Wedding Business Owners

Wedding Blog Topic Trends for 2018

Wondering what to blog about in 2018? Google Trends is a helpful, free tool that will tell you exactly what your audience is searching for and which topics are trending right now.
After practising wedding SEO for 10+ years now, I’ve learned that keywords evolve. As event trends come and go, as new words enter into the vernacular (ex. selfie, photo bomb), it’s only natural that keyword popularity will change from year to year.
Just look at how the keyword phrase “styled shoot” has changed in popularity over the years:
So as you plan out your editorial calendar for the year, you want to remember to update your wedding keyword strategy so that your blog posts are targeting search phrases that have growing traffic.

How to Find Trending Keywords
Google Trends is a free resource that will help you find out whether a keyword is growing or shrinking in popularity as well as find related keywords that are up-and-coming which you might not have considered.
Here’s how to do your own research:

Visit Google Trends.
In this Explore Topics search field type in a general keyword that relates to a topic you’re considering writing about.

First, check out the trend graph to see if the number of monthly searches are going up or down, which indicates popularity – it’s best to use at least 1-2 years as a timeframe since wedding topics tend to be seasonal.

Then, scroll down to the Related Queries section to discover related topics that people are searching for, which can inspire you to select an SEO-friendly topic.

Trending Topics for 2018
To get you started, here are 20 upward trending keywords for 2018, related to the topic of “wedding planning” that you can consider for your blog this year:

Coming up with fresh wedding blog topics is always a work in progress. But when you monitor changes in what your audience is looking for with free tools like Google Trends, you can always stay a little ahead of the curve.
 
ABOUT THE AUTHOR
Kathy is the founder of Bride Appeal, where she takes the overwhelm out of SEO, sales and website conversion so wedding businesses can thrive online. Connect with Kathy and turn more curious visitors into paying clients at http://brideappeal.com.
 
 
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The post Wedding Blog Topic Trends for 2018 appeared first on Blog for Wedding Industry Professionals.
Wedding Blog Topic Trends for 2018

How to Turn your Love of Weddings into your Career

Are weddings your passion project? Do you create mood boards for fun? Do you plan or style weddings for friends and family? If you’re a wedding hobbyist who is looking to turn their passion into a thriving business then you need to listen to these top tips.
If you’re looking for a career in weddings then you’ve come to the right place. Let us help you to get started. No matter where in the world you are we can help you have a career in the wedding industry. You can study anywhere at anytime with online learning. Checkout our regional sites here.

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The post How to Turn your Love of Weddings into your Career appeared first on Blog for Wedding Industry Professionals.
How to Turn your Love of Weddings into your Career

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