Academy TV

Academy TV is your chance to learn from our Director, Kylie Carlson. The Academy is unique in the fact that we are the only training company producing free-to-air videos for aspiring and novice wedding professionals. It is a great way to get a sneak peek of the quality of education and training you will receive as a student of the Academy.

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Facebook  LIVE

Facebook LIVE gives you a chance to learn live on air from the team here at the Academy. We cover many different topics in our LIVE events including the chance to have your questions answered live during the event. We also interview wedding professionals from around the world using this method giving our students the chance to learn from other experts.

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The Business of Weddings Podcast Show

The Business of Weddings Podcast show is available on iTunes and is hosted by several of the staff at the Academy. Each podcast brings you an up close and personal interview with a different expert within the wedding and event industry, to help you learn from those already out there enjoying success.

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Industry News

Wedding Styling Tutorial: How to Style a Marquee Wedding

When you plan a marquee wedding you are working with a completely blank canvas, which is hugely exciting but also challenging. In this tutorial we show you what you need to consider and some top insider tricks on styling marquees.
To get the entire video series of 5 minute styling tips subscribe right here and have them delivered directly to your Inbox.

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The post Wedding Styling Tutorial: How to Style a Marquee Wedding appeared first on Blog for Wedding Industry Professionals.
Wedding Styling Tutorial: How to Style a Marquee Wedding

Event Planning in 3-D with AllSeated

This past week, AllSeated announced that its 360 RealPlans-3D, the event planning industry’s first and only genuine virtual reality capability, is now available on a wide range of VR headsets including Facebook’s revolutionary Oculus, HTC’s Vive, and the Samsung Gear VR.
To celebrate this industry milestone, we sat down with AllSeated CMO and co-founder Sandy Hammer to discuss the evolution of Virtual Reality and what it means for the event industry.
Tell us a little bit about AllSeated
As the long-time pioneer in event planning technologies and innovation, AllSeated’s collaborative planning tools are used today in more than ten percent of all corporate and social events in North America. We strive to drive product innovation, customer service support and simplification of event planning. We have created an ecosystem where venues, caterers, planners, and other vendors can collaborate with their clients and hosts. Our programs help for clients and vendors to see their event setup in 3D floor plans that are to scale as well as 360 Realplans – 3D and our newest innovation of virtual reality walk through, which is the first in the event planning industry.
How does the virtual reality aspect work?
Clients can purchase a pair of goggles from us that are capable to use with an Apple or Android products. Then they download the AllSeated VR app and it will link to the event they are working on in there AllSeated account all updates are in real-time. They then get to see the entire venue/floor plan as if they are standing in the room and they can move about to explore the space. Our program will also be made shortly available on a wide range of VR headsets including Facebook’s Oculus, HTC’s Vive, and the Samsung Gear VR. This vivid visualization pre-delivers experiences to venues and vendors’ clients in a way that has never previously been possible in this industry and it is now even more accessible.

How will this change the way we plan events and meet and collaborate with clients?
This new technology will allow hosts of events to plan events from afar with more ease and peace of mind since they are able to be in the space before they set foot in it in real life. Before when a planner or venue would describe a room setup you would just have a drawing or a photo from a previous event. Now couples and event hosts will be able to walk through the space as if it is the day of the event making it easier to sell your client on a particular set up, look or feel.
How will this help sales in the long run?
Some of our customers have reported closing more than 10 new events a year solely due to the event visualization that we provide. With the addition of VR we anticipate that number increasing as we move forward.
Imagine being at a tradeshow or bridal show and being able to transport your potential customer right into your ballroom so that they can see the stunning staircase that they will enter their reception from and experience the stunning chandeliers that hang from the ceiling and you didn’t even have to schedule a site visit. This could mean booking right on the spot not just taking their information to see the venue or schedule a consultation.
How accessible will this technology be?
Facebook pioneered the Oculus, which was a shift in virtual reality to non-gaming applications. Now that they have developed Oculus Go, which is the first standalone headset, that is set to deliver this technology to the masses within the next few years.
The post Event Planning in 3-D with AllSeated appeared first on Blog for Wedding Industry Professionals.
Event Planning in 3-D with AllSeated

A Modern Cuban Wedding Shoot with Andrea Harborne

This week I want to introduce you to another of our wonderful International Wedding Trend Report contributors, wedding photographer Andrea Harborne. With a whole host of other talented vendors, they created the vibrant and beautiful Modern Cuban wedding inspiration shoot that featured across pages 110-128 of the report. The theme for the shoot came about when historically isolationist Cuba opened it’s doors to the world and began to freely accept more tourists into the country. Andrea felt that more and more potential brides would flock there and be inspired by the look and feel it has to offer and wanted to showcase this.
“This styled wedding shoot was conceived by a group of very talented creatives from the Fort Lauderdale Rising Tide Society. Cuban culture resonates throughout South Florida. As a result, we wanted to pay homage to its vintage style, vibrant colors, and synonymous icons. The idea was to create a modern Cuban wedding with touches of old Cuba.”

We were really inspired by the geographical and cultural influences in this shoot and took the opportunity to ask Andrea a few more questions about what’s trending in her region of South Florida and why trends are so important in the wedding industry.
“South FL is known for its heat, humidity and afternoon summer showers. This is a definite consideration for my brides whilst they plan their wedding. Many destination brides still want a beach wedding, but I’ve had a few recent brides who are considering an actual venue to escape the heat and showers but still have those beautiful views across the water. There are so many of these venues within Miami and the Fort Lauderdale areas including Palm Beach. According to a few brides I’ve worked with recently in South Florida, they are going crazy for mint colors and incorporate them into their bouquet or details in a subtle way. It must have something to do with Spring being in the air. They have chosen that color due to the theme that is still strong here; vintage. This color works particularly well as South Florida is hot and humid, almost all year round, so it adds a dash of freshness. Many of my couples don’t opt for what’s currently on trend. They have a theme in mind, a favorite color scheme, and they stick to that. I’ve also seen many nautical themes being injected into weddings, and not just by destination brides + grooms.”

Why are trends important in the wedding industry?
“It’s important for wedding vendors to be on-top of the ‘must have’ trends within the wedding industry as there is a possibility that our clients may question our abilities if we aren’t aware of the Pantone color for that year, or what the ‘must have’ tableware is. It might make us look out of date. We have to keep on top and research new trends for clients also, as we have to market our businesses and to know what’s trending will help us understand the needs and wants of some of our brides. Trends can shape, enhance and improve your role as a wedding vendor. I believe that to be good at my job, I have to be aware of current trends. However, I also believe weddings are an amazing platform to express the couple’s personalities. Not all couples will conform to the current trends and being adaptable is also important.”
Where do you find your trend inspiration?
“Instagram, local networking groups, online media/marketing tools.”

What trends do you see coming through for 2018 that will appeal to the couples you work with?
“I’ve seen a definite move away from the more formal ‘dinner’ style receptions, moving towards food trucks and buffet style barbeques. My couples tend to be very relaxed and chilled out, so the less formal and potentially ‘stuffy’ reception dinners are being transformed. I’ve also noticed that my couples are opting for more ‘subdued’ and ‘plain’ wedding cakes rather than the elaborate highly decorated wedding cakes of past. Single color palettes with a simple floral decoration on the top tier is definitely trending with my couples. Even though South FL doesn’t have too many rustic venues to choose from, the rustic and vintage theme is still strong with my couples. This is evident in some of their detail pieces and choice of florals.”

Location Patch of Heaven Gardens // Photographer: Andrea Harborne Photography and
Life’s a Trip Photography // Planner: All that Glitters Events Design // Florist: Flowerly Studio //Cake: The Starfish Cottage // Desserts: Sweet Charity’s Bakery // Vintage Mobile Bar: Hitched Affair // Rentals: Events on the Loose // Invitations: Simply Sianne // Calligraphy : M.V. Designs // Bridal Dress: Jillian Fellers Bridal // Grooms suit: Generation Tux // Hair & Makeup: Makeup by Ivanna // Cigar Roller: Cigar Stud // Bridal Jewellery and Headpiece: Lia Terni // Wedding Bands: Custom Solitaires // Engagement Ring: Heidi Gibson Design // Vows Notebooks: Slimnote Studio // Coffee Bag Favors: Mavora // Couple: Michael & Maide
The post A Modern Cuban Wedding Shoot with Andrea Harborne appeared first on Blog for Wedding Industry Professionals.
A Modern Cuban Wedding Shoot with Andrea Harborne

Wedding Styling Tutorial: Using Gold in Wedding Design

We are big fans of metallic tones in wedding styling, especially gold! But when it comes to using gold in wedding styling, it can really go two ways. In this tutorial we show you how to achieve this tastefully without it being tacky!
To get the entire video series of 5 minute styling tips subscribe right here and have them delivered directly to your Inbox.

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The post Wedding Styling Tutorial: Using Gold in Wedding Design appeared first on Blog for Wedding Industry Professionals.
Wedding Styling Tutorial: Using Gold in Wedding Design


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